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EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION

Qin Sun, Rajasree K. Rajamma, Deborah D. Heisley, Mahmoud A Soliman
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/400679
구독 기관 인증 시 무료 이용이 가능합니다. 4,000원
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.91-95
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
mobile promotionimmediate purchase intentionscarcityproductinvolvementproduct knowledge
목차
INTRODUCTION
LITERATURE REVIEW
RESEARCH METHOD
CONCLUSION
저자
  • Qin Sun(California State University, Northridge, USA)
  • Rajasree K. Rajamma(Fairfield University, USA)
  • Deborah D. Heisley(California State University, Northridge, USA)
  • Mahmoud A Soliman(Independent Container Line Ltd, USA)
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