FACTORS LEADING TO CONTINUOUS USAGE OF AI SERVICES ON MOBILE SHOPPING - koreascholar

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FACTORS LEADING TO CONTINUOUS USAGE OF AI SERVICES ON MOBILE SHOPPING

Cheuknga Chan, Hanglei Guo

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URLhttps://db.koreascholar.com/Article/Detail/400681

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.96

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

artificial intelligence continuous usage mobile shopping use and gratification theory

저자

Cheuknga Chan(Beijing Normal University - Hong Kong Baptist University United International College, China)
Hanglei Guo(Beijing Normal University - Hong Kong Baptist University United International College, China) Corresponding author

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