HOW DO KNOWLEDGE AND TRUST INFLUENCE FAST FASHION CONSUMPTION IN AN ETHICAL WAY? AN EMPIRICAL STUDY - koreascholar

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HOW DO KNOWLEDGE AND TRUST INFLUENCE FAST FASHION CONSUMPTION IN AN ETHICAL WAY? AN EMPIRICAL STUDY

Yongdan Liu, Matthew Liu, Andrea Perez, Ziying Mo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400687

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.107-108

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

ethical fashion theory of planned behavior SEM knowledge trust

저자

Yongdan Liu(University of Macau, Macao)
Matthew Liu(University of Macau, Macao) Corresponding author
Andrea Perez(Universidad de Cantabria, Spain)
Ziying Mo(International School of Business & Finance, Sun Yat-Sen University, China)

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