HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM? - koreascholar

논문 상세보기

HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM?

Hkawn San, Jeeyeon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400721

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.132-133

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

purchase mistakes digital shopping word of mouth

저자

Hkawn San(National Sun Yat-sen University, Taiwan)
Jeeyeon Kim(National Sun Yat-sen University, Taiwan)

같은 권호 다른 논문