INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR - koreascholar

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INFLUENCES OF CULTURAL AND SOCIAL RELATIONSHIP VARIABLES ON ELECTRONIC WORD-OF-MOUTH BEHAVIOR

Hojoon Choi, Kyung Yul Lee, Temple Northup

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URLhttps://db.koreascholar.com/Article/Detail/400722

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.134

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Hojoon Choi(University of Houston, US) Corresponding author
Kyung Yul Lee(Hanyang University, Republic of Korea)
Temple Northup(San Diego State University, US)

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