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ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING
Park Beede, Donghee Shin
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/400724
4,000원
초록
Digital video advertising is an emerging creative format increasingly prevalent online. To attract audiences, creative strategies often employ narrative storytelling techniques that transport the viewer into an entertaining cognitive and affective experience. This study explores key engagement characteristics of creative executions across categorical digital video advertising formats.
키워드
branded contentdigital videosnarrative transportationstorytellingadvertising
목차
ABSTRACT
INTRODUCTION
METHODOLOGY AND ANALYSIS
RESULTS AND DISCUSSION
REFERENCES
INTRODUCTION
METHODOLOGY AND ANALYSIS
RESULTS AND DISCUSSION
REFERENCES
저자
