PRACTITIONER VIEWS OF CREATIVITY AND DIGITIZATION IN THE HONG KONG ADVERTISING INDUSTRY - koreascholar

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PRACTITIONER VIEWS OF CREATIVITY AND DIGITIZATION IN THE HONG KONG ADVERTISING INDUSTRY

Julie Bilby, Kara Chan

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400726

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.148

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

digital technology advertising creativity practitioners Hong Kong

저자

Julie Bilby(Hong Kong Baptist University, Hong Kong) Corresponding author
Kara Chan(Hong Kong Baptist University, Hong Kong)

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