DOES CULTURE MATTER IN ART INFUSION? IMPLICATIONS FOR LUXURY ADVERTISING - koreascholar

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DOES CULTURE MATTER IN ART INFUSION? IMPLICATIONS FOR LUXURY ADVERTISING

Hyejin Jun, Yuri Seo, Felix Septianto, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400728

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.150

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

art infusion effect luxury advertising cultural influences

저자

Eunju Ko(Yonsei University, Republic of Korea)
Felix Septianto(University of Auckland Business School, New Zealand)
Yuri Seo(University of Auckland Business School, New Zealand)
Hyejin Jun(Yonsei University, Republic of Korea)

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