GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH - koreascholar

논문 상세보기

GREEN MARKETING STRATEGY, GREEN CORPORATE IMAGE AND SUSTAINABILITY PERFORMANCE: INSIGHTS FROM READYMADE GARMENT FIRMS IN BANGLADESH

Husna Ara, Jasmine A.L. Yeap, Siti Hasnah Hassan

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400731

구독 기관 인증 시 무료 이용이 가능합니다. 3,000원

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.158-160

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

green marketing strategy Natural-Resource-Based-View green corporate image sustainability performance Bangladesh

저자

Husna Ara(Universiti Sains Malaysia, Bangladesh) Corresponding author
Jasmine A.L. Yeap(Universiti Sains Malaysia, Malaysia)
Siti Hasnah Hassan(Universiti Sains Malaysia, Malaysia)

같은 권호 다른 논문