ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE? - koreascholar

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ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE?

Maggie Y. Chu, Lisa C. Wan

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400734

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.172

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

role models social comparison environmentally-responsible behaviors social advertisements

저자

Maggie Y. Chu(The Open University of Hong Kong, Hong Kong)
Lisa C. Wan(The Chinese University of Hong Kong, Hong Kong)

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