COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION - koreascholar

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COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400735

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.173

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

country of origin message believability message elaboration product involvement attitude toward the brand

저자

A-Reum Jung(Sejong University, South Korea) Corresponding author
Jun Heo(Louisiana State University, USA)

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