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COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/400735
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.173
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
country of originmessage believabilitymessage elaborationproduct involvementattitude toward the brand
저자
  • A-Reum Jung(Sejong University, South Korea) Corresponding author
  • Jun Heo(Louisiana State University, USA)
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