PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION - koreascholar

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PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION

Xiaoyan Luo, Lisa C. Wan

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400739

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.181-182

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

recommender system personalization awareness of information blindness

저자

Xiaoyan Luo(The Chinese University of Hong Kong, Hong Kong) Corresponding author
Lisa C. Wan(The Chinese University of Hong Kong, Hong Kong)

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