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HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS

Jaywant Singh, Benedetta Crisafulli, Wenzhong Wei
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  • URLhttps://db.koreascholar.com/Article/Detail/400742
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.202-203
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
service recoveryfairnesscounterfactualexperimentattribution theory
목차
ABSTRACT
    Research Questions
    Method and Data Used
    Summary of Findings
    Key Contributions
저자
  • Jaywant Singh(University of Southampton, United Kingdom) Corresponding author
  • Benedetta Crisafulli(Birkbeck, University of London, United Kingdom)
  • Wenzhong Wei(Shandong University, China)
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