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DIGITALISED AND DIGITISED FASHION EXHIBITIONS AND BIG EVENTS: ¨CHINA: THROUGH THE LOOKING GLASS” CASE STUDY
Maria Gatón Fraile, Lucía Pérez Pérez
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/400746
4,000원
초록
This research was conducted to explore how fashion exhibitions, in this case with a historical and cultural foundation, and big events can be an impactful channel of marketing communications with digitalization and social media. Exhibitions and events are featured as meaningful communications channels to diffuse the culture and businesses sectors.
키워드
fashion communicationsdigital communicationsevents communicationsexhibitions communicationsdigital marketingcultural communications
목차
ABSTRACT
INTRODUCTION
THEORETICAL DEVELOPMENT
RESEARCH DESIGN
RESULT AND CONCLUSIONS
REFERENCES
INTRODUCTION
THEORETICAL DEVELOPMENT
RESEARCH DESIGN
RESULT AND CONCLUSIONS
REFERENCES
저자
