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INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

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  • URLhttps://db.koreascholar.com/Article/Detail/400747
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Hyeyeon Yuk(Korea University Business School, South Korea)
  • Tony Garrett(Korea University Business School, South Korea)