INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE - koreascholar

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INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

Hyeyeon Yuk, Tony Garrett

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400747

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.212

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

innovations customer participation new product development financial Performance

저자

Hyeyeon Yuk(Korea University Business School, South Korea)
Tony Garrett(Korea University Business School, South Korea)

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