HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE - koreascholar

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HOW TO MAKE PRE-ROLL ADVERTISING MORE EFFECTIVE

Yiling Li, Hyejin Kim, Jeonghye Choi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400751

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.232

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

video clip pre-roll advertising VTR topic thumbnail title valence

저자

Yiling Li(Yonsei University, South Korea)
Hyejin Kim(Korea Advanced Institute of Science and Technology, South Korea)
Jeonghye Choi(Yonsei University, South Korea)

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