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Using ZMET to Construct the Consensus Map for Online Art-based Startups

Juhyun Kim
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/400754
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.238
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
art-based startupsonlineartistic and cultural industryZMETconsensus mapconsumer behaviour
저자
  • Juhyun Kim(Sungshin Women’s University, Republic of Korea)
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양식 선택

Juhyun Kim. (2020). Using ZMET to Construct the Consensus Map for Online Art-based Startups. 2020 Global Marketing Conference at Seoul, 238-238.

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