Using ZMET to Construct the Consensus Map for Online Art-based Startups - koreascholar

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Using ZMET to Construct the Consensus Map for Online Art-based Startups

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URLhttps://db.koreascholar.com/Article/Detail/400754

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.238

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

art-based startups online artistic and cultural industry ZMET consensus map consumer behaviour

저자

Juhyun Kim(Sungshin Women’s University, Republic of Korea)

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