DO YOU TRUST AI? THE EFFECT OF AI PERSONALIZATION ON ADVERTISEMENTS - koreascholar

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DO YOU TRUST AI? THE EFFECT OF AI PERSONALIZATION ON ADVERTISEMENTS

Jungkeun Kim, Elise Hunter, Chaein Lee, Jacob C. Lee, Jae-Eun Kim, Dong-Mo Koo, Mark T. Spence

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400755

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.239-242

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

목차

ABSTRACT
    Introduction
    Empirical Study
    Participants and Design
    Results
    General discussion
Key References

저자

Jungkeun Kim(Auckland University of Technology, New Zealand)
Elise Hunter(Advanced Learning Limited, New Zealand)
Chaein Lee(Korea University, Republic of Korea)
Jacob C. Lee(Dongguk University, Republic of Korea) Corresponding author
Jae-Eun Kim(University of Auckland, NeW Zealand)
Dong-Mo Koo(Kyungpook National University, Republic of Korea)
Mark T. Spence(Bond University, Australia)

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