FUTURE AI ADVERTISING: NEURAL CUES OF CONSUMER ENGAGEMENT IN SOCIAL MEDIA ADVERTISING WITH DEEP LEARNING METHOD - koreascholar

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FUTURE AI ADVERTISING: NEURAL CUES OF CONSUMER ENGAGEMENT IN SOCIAL MEDIA ADVERTISING WITH DEEP LEARNING METHOD

Jing Zhang, Eun-Ju Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400756

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.243-244

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer engagement social media advertising neuromarketing deep learning

저자

Jing Zhang(SungKyunKwan University, Republic of Korea) Corresponding author
Eun-Ju Lee(SungKyunKwan University, Republic of Korea)

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