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CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/400760
4,000원
초록
The study builds and tests a framework investigating the determinants of customer engagement with luxury brands on social media platforms.
목차
ABTSRACT
1. Introduction
2. Literature review
3. Methodology
7. Discussion
8. Limitations and future research
References
1. Introduction
2. Literature review
3. Methodology
7. Discussion
8. Limitations and future research
References
저자
