The current research demonstrates that luxury product advertisements containing kitsch lowbrow art are perceived as unique, trendy, and hip and the perceived uniqueness positively influences luxuriousness judgment of the featured products, especially for participants with high narcissism and status seeking tendency.

ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
STUDY1
STUDY2
STUDY3
GENERAL DISCUSSION

• Donghwy An(Seoul National University, South Korea)
• Hanna Shin(Hongik University, South Korea)
• Nara Youn(Hongik University, South Korea) Corresponding author