EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICE ON SOCIAL MEDIA CRISES IN TRAVEL INDUSTRY - koreascholar

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EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICE ON SOCIAL MEDIA CRISES IN TRAVEL INDUSTRY

Tai Ming Wut, Bill Xu

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URLhttps://db.koreascholar.com/Article/Detail/400763

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.274-275

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

corporate social responsibility social media crises travel industry

저자

Tai Ming Wut(School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong) Corresponding author
Bill Xu(School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong)

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