Despite a ban on international trade in parts and derivatives of endangered species, illegal killing, trading, and consumption of endangered wild animals have continued to be the major causes of their rapid decline. The numbers of some endangered species (e.g., tigers, rhinos, elephants, marine turtles etc.) have been declining at an alarming rate in recent decades due to the rising wealth and increasing desire to display their wealth in East and Southeast Asian countries, including China.

ABSTRACT
    Introduction
    Theoretical Framework
    Preliminary Results
    Discussion
    Limitation
ReferenceAjzen, Icek (1991). &quat;The Theory of Planned

• Ge Xiao(Wilkes University, United States) Corresponding author
• Hyeryeon Lee(Wilkes University, United States)
• Woojun Lee(Wilkes University, United States)