HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY - koreascholar

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HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY

Cagri Talay, Lynn Oxborrow, Helen Goworek

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400765

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.281

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

sustainable product development relational asymmetry fashion supplier retailer

저자

Cagri Talay(Nottingham Trent University, UK)
Lynn Oxborrow(Nottingham Trent University, UK)
Helen Goworek(Durham University, UK)

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