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BEYOND WORDS: THE RELATIONSHIP BETWEEN SALESPEOPLE’S FACIAL EXPRESSIONS AND CUSTOMER IMPRESSIONS – AN EXPERIMENTAL STUDY
초록
This research contributes to the sales literature by relating salespeoples’ facial expressiveness (captured by a face reader), to customer responses. Customers impressions are measured in real-time by means of a program analyzer. Results of an experimental study indicate differences in customers’ reactions according to sale peoples’ facial expressiveness.
목차
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
EMPIRICAL STUDY
DISCUSSION
REFERENCES
INTRODUCTION
LITERATURE REVIEW
EMPIRICAL STUDY
DISCUSSION
REFERENCES
저자
