HOW DO BORN GLOBAL FIRMS GROW UP? THE ROLE OF FIRM CAPABILITIES DURING THE INTERNATIONALIZATION PROCESS - koreascholar

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HOW DO BORN GLOBAL FIRMS GROW UP? THE ROLE OF FIRM CAPABILITIES DURING THE INTERNATIONALIZATION PROCESS

Jieke Chen, Timo Mandler

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400770

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.306-307

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

born global firmsinternationalizationfirm capabilitiesfirm growth

저자

Jieke Chen(Leeds University Business School, United Kingdom)
Timo Mandler(Toulouse Business School, France)

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