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CUSTOMIZATION FAILURES CAUSED BY MASS CONFUSION

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  • URLhttps://db.koreascholar.com/Article/Detail/400777
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Akinori Ono(Keio University, Japan) Corresponding author
  • Yusuke Iwama(Keio University, Japan)
  • Ryohei Kitazawa(Keio University, Japan)