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CUSTOMIZATION FAILURES CAUSED BY MASS CONFUSION

Akinori Ono, Yusuke Iwama, Ryohei Kitazawa
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/400777
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.323
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Ryohei Kitazawa(Keio University, Japan)
  • Yusuke Iwama(Keio University, Japan)
  • Akinori Ono(Keio University, Japan) Corresponding author
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양식 선택

Akinori Ono, Yusuke Iwama, Ryohei Kitazawa. (2020). CUSTOMIZATION FAILURES CAUSED BY MASS CONFUSION. 2020 Global Marketing Conference at Seoul, 323-323.

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