AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT - koreascholar

논문 상세보기

AN ASSESSMENT OF CONSUMERS’ STORE CHOICE DECISIONS IN A MULTICHANNEL ENVIRONMENT

Mai Kikumori, Ryuta Ishii, Akinori Ono

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400778

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.324

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer store choice regulatory focus multichannel

저자

Mai Kikumori(Ritsumeikan University, Japan)
Ryuta Ishii(Fukui Prefectural University, Japan)
Akinori Ono(Fukui Prefectural University, Japan)

같은 권호 다른 논문