JAPANESE FIRMS’ USE OF DUAL DISTRIBUTION CHANNELS IN EXPORT MARKETS - koreascholar

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JAPANESE FIRMS’ USE OF DUAL DISTRIBUTION CHANNELS IN EXPORT MARKETS

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URLhttps://db.koreascholar.com/Article/Detail/400779

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.325

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

export channels multichannel entry mode organizational capability

저자

Ryuta Ishii(Fukui Prefectural University, Japan)

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