HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN - koreascholar

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HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

Kaoru Kurisu, Tomoko Kawakami

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400784

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.514-515

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury brand Pop-up store Imgae gap Customer engagement Text mining

저자

Kaoru Kurisu(Waseda University, Japan)
Tomoko Kawakami(Waseda University, Japan) Corresponding author

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