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HOW CAN LUXURY BRAND POP-UP STORE WITH IMAGE GAP ENGAGE CUSTOMERS? EMPIRICAL EVIDENCE FROM JAPAN

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  • URLhttps://db.koreascholar.com/Article/Detail/400784
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • Kaoru Kurisu(Waseda University, Japan)
  • Tomoko Kawakami(Waseda University, Japan) Corresponding author