RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN - koreascholar

논문 상세보기

RESEARCH ON CONSUMER RESISTANT TO INNOVATION, CUSTOMER LOYALTY AND CUSTOMER CHURN

Chen Weng, Yang Sun

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400798

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.454-455

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

consumer resistance to innovation customer loyalty innovation adoption

저자

Chen Weng(Zhejiang Sci-Tech University, China)
Yang Sun(Zhejiang Sci-Tech University, China)

같은 권호 다른 논문