RESEARCH ON THE RELATIONSHIP AMONG EWOM, CUSTOMER LOYALTY AND RESISTANT TO INNOVATION - koreascholar

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RESEARCH ON THE RELATIONSHIP AMONG EWOM, CUSTOMER LOYALTY AND RESISTANT TO INNOVATION

Jie Lu ZheJiang, Yang Sun ZheJiang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400799

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.452-453

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

received negative ewom resistance to innovation customer loyalty share negative ewom

저자

Jie Lu ZheJiang(SCI-TECH University, China)
Yang Sun ZheJiang(SCI-TECH University, China)

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