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RESEARCH ON THE RELATIONSHIP AMONG EWOM, CUSTOMER LOYALTY AND RESISTANT TO INNOVATION

Jie Lu ZheJiang, Yang Sun ZheJiang
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/400799
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.452-453
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
received negative ewomresistance to innovationcustomer loyaltyshare negative ewom
저자
  • Jie Lu ZheJiang(SCI-TECH University, China)
  • Yang Sun ZheJiang(SCI-TECH University, China)
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