IS MY OWN DESIGN THE MOST IMPRESSIVE? A CO-CREATION PERSPECTIVE ON THE ONLINE USER DESIGN - koreascholar

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IS MY OWN DESIGN THE MOST IMPRESSIVE? A CO-CREATION PERSPECTIVE ON THE ONLINE USER DESIGN

Hao Zhang, Zengguang Ma, Chenyue Qi

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URLhttps://db.koreascholar.com/Article/Detail/400801

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.449-450

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

customer value co-creation idea innovativeness behavior intensity product design luxury product

저자

Hao Zhang(Northeastern University, China) Corresponding author
Zengguang Ma(Northeastern University, China)
Chenyue Qi(Northeastern University, China)

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