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CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY
Saleh Bazi, Raffaele Filieri, Matthew Gorton
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/400802
4,000원
초록
The study builds and tests a framework investigating the determinants of customer engagement with luxury brands on social media platforms.
키워드
Luxury BrandsCustomer EngagementSocial MediaDreams
목차
ABTSRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. METHODOLOGY
7. DISCUSSION
8. LIMITATIONS AND FUTURE RESEARCH
References
1. INTRODUCTION
2. LITERATURE REVIEW
3. METHODOLOGY
7. DISCUSSION
8. LIMITATIONS AND FUTURE RESEARCH
References
저자
