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CUSTOMER ENGAGEMENT WITH LUXURY BRANDS ON SOCIAL MEDIA: THE ROLE OF BRAND ETHEREALITY AND POST QUALITY

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/400802
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

The study builds and tests a framework investigating the determinants of customer engagement with luxury brands on social media platforms.

목차
ABTSRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. METHODOLOGY
7. DISCUSSION
8. LIMITATIONS AND FUTURE RESEARCH
References
저자
  • Saleh Bazi(Newcastle University, UK) Corresponding author
  • Raffaele Filieri(Audencia University, France)
  • Matthew Gorton(Newcastle University, UK)