MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING - koreascholar

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MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING

Yeolim Yoon, Jikyung Jeanne Kim, Jeonghye Choi, Sanghyeak Yoon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400803

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.441

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

high-end mobile video advertising cosmetics brand

저자

Yeolim Yoon(Yonsei University, South Korea)
Jikyung Jeanne Kim(IE University, Spain)
Jeonghye Choi(Yonsei University, South Korea)
Sanghyeak Yoon(Yonsei University, South Korea)

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