SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION - koreascholar

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SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION

Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner, Alexander Girschick

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400804

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.440

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Selfie campaigns Mental imagery Brand engagement/attachment/attitude

저자

Elisabeth Wolfsteiner(University of Vienna, Austria) Corresponding author
Marion Garaus(Modul University Vienna, Austria)
Udo Wagner(Modul University Vienna, Austria)
Alexander Girschick(University of Vienna, Austria)

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