EXAMINING THE ROLE OF SCREEN SIZE AND AD SKEPTICISM ON CONSUMER ATTITUDES TOWARD SUBTITLED VIDEO ADS: AN INVESTIGATION AND ANALYSIS OF MODERATED MODERATION - koreascholar

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EXAMINING THE ROLE OF SCREEN SIZE AND AD SKEPTICISM ON CONSUMER ATTITUDES TOWARD SUBTITLED VIDEO ADS: AN INVESTIGATION AND ANALYSIS OF MODERATED MODERATION

Yuting Liu, Mineo Kei, Morikazu Hirose

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400805

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.339

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Subtitles Video ads Screen size Ad skepticism Consumer attitudes 1 liu1006japan@

저자

Yuting Liu(Waseda University, Japan)
Mineo Kei(Kindai University, Japan)
Morikazu Hirose(Tokyo Fuji University, Japan)

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