EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK - koreascholar

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EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK

A-Reum Jung, Jun Heo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400806

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.338

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

location-based ad mobile phone use motivation media affinity trust risk

저자

A-Reum Jung(Sejong University, South Korea)
Jun Heo(Louisiana State University, USA)

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