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EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK

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  • URLhttps://db.koreascholar.com/Article/Detail/400806
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
저자
  • A-Reum Jung(Sejong University, South Korea)
  • Jun Heo(Louisiana State University, USA)