EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK - koreascholar

논문 상세보기

EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK

A-Reum Jung, Jun Heo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400806

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.338

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

location-based admobile phone use motivationmedia affinitytrustrisk

저자

A-Reum Jung(Sejong University, South Korea)
Jun Heo(Louisiana State University, USA)

같은 권호 다른 논문