THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE - koreascholar

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THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE

Se Kyung Woo, Joonheui Bae, Dong Mo Koo, Hye Jin Ryu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400807

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.337

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Nostalgia Narrative Altruistic Egoistic Healthy food preference

저자

Se Kyung Woo(Kyungpook National University, Republic of Korea)
Joonheui Bae(Kyungpook National University, Republic of Korea)
Dong Mo Koo(Kyungpook National University, Republic of Korea)
Hye Jin Ryu(Kyungpook National University, Republic of Korea)

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