HOW SOCIAL MEDIA INFLUENCERS CAN PROMOTE ADVERTISING VALUE AND BRAND EQUITY

논문 상세보기

모든 회원에게 무료로 제공됩니다.

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

저자

Shuman Wang(Business School of Henan University, China)
Xiaolei Yu(Business School of Henan University, China) Corresponding author
Kyunghoon Kim(Changwon National University, Republic of Korea)
Juran Kim(Jeonju University, Republic of Korea)
Chunlin Yuan(Institute of Enterprise Strategic Management, Henan University, China)

같은 권호 다른 논문