KOLS’ INFLUENCE ON GENERATION Z CONSUMERS IN CHINA AND FRANCE: A SELF-EXPANSION FRAMEWORK - koreascholar

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KOLS’ INFLUENCE ON GENERATION Z CONSUMERS IN CHINA AND FRANCE: A SELF-EXPANSION FRAMEWORK

Tingting Mo, Marie-Cécile Cervellon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/400811

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.326

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

KOL Generation Z Self-expansion China France

저자

Tingting Mo(Zhongnan University of Economics and Law, China)
Marie-Cécile Cervellon(EDHEC Business School, China)

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