THE EFFECTS OF PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN THE SOCIAL MEDIA - koreascholar

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THE EFFECTS OF PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN THE SOCIAL MEDIA

Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401126

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.579-580

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

SNS influencer expertise attractiveness likability interactivity parasocial interaction purchase intention

저자

Min-Sook Park(Catholic University of Pusan)
Jong-Kuk Shin(Pusan University)
MinKyung Moon(Pusan University)
JaeHun Kim(Pusan University)

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