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THE FIRST TRAVELER ATTRIBUTES FOR SUBSEQUENT PEER-TO-PEER RIDESHARING DEMAND: EFFECTS OF HOMOPHILY AND HETEROPHILY

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
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ABSTRACT
References
저자
  • Seongsoo Jang(Cardiff University)
  • Mehdi Farajallah(Rennes School of Business)