THE SPATIALLY VARYING EFFECT OF PRODUCT ATTRIBUTES ON PEER-TO-PEER HOMESHARING PERFORMANCE: A CASE STUDY OF MIAMI AIRBNB LISTINGS - koreascholar

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THE SPATIALLY VARYING EFFECT OF PRODUCT ATTRIBUTES ON PEER-TO-PEER HOMESHARING PERFORMANCE: A CASE STUDY OF MIAMI AIRBNB LISTINGS

Seongsoo Jang, Jinwon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401129

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.584-586

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sharing economy Quality cues Market-driven capabilities Spatial effects Airbnb

목차

ABSTRACT
References

저자

Seongsoo Jang(Cardiff University)
Jinwon Kim(University of Florida)

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