SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES - koreascholar

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SPATIALLY INDUCED HETEROGENEITY IN CONSUMERS’ PREFERENCES FOR MEGA-SPORT EVENT PACKAGES

Yeongbae Choe, Hyesun Kim, Jooa Baek, Sangsuk Yoon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401130

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.587-588

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Mega-sport event spatial analytics choice experiment decision strategy

목차

ABSTRACT

저자

Yeongbae Choe(University of Macau, Macao SAR)
Hyesun Kim(Woosong University)
Jooa Baek(Goldey-Beacom College)
Sangsuk Yoon(University of Dayton)

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