THE ROLE OF CONSUMER’S PERCEIVED VALUE IN EVALUATING THE INNOVATIVE PRODUCT - koreascholar

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THE ROLE OF CONSUMER’S PERCEIVED VALUE IN EVALUATING THE INNOVATIVE PRODUCT

Isaac Cheah, Min Teah, Anwar Sadat Shimul, Hyo Jin Eom

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URLhttps://db.koreascholar.com/Article/Detail/401134

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.599-600

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

innovative product cosmetics perceived value purchase intention

목차

ABSTRACT
References

저자

Isaac Cheah(Curtin University)
Min Teah(Curtin University)
Anwar Sadat Shimul(Curtin University)
Hyo Jin Eom(Korea University)

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