THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS - koreascholar

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THE EFFECT OF OFFLINE STORES ON DIGITAL REPEAT PURCHASES: EVIDENCE FROM INNOVATIVE PRODUCTS

Hyeasinn Song, Jeeyeon Kim, Jeonghye Choi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401135

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.601-602

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

innovative product repeat purchase cross-channel strategy

목차

ABSTRACT

저자

Hyeasinn Song(Yonsei University)
Jeeyeon Kim(National Sun Yat-sen University)
Jeonghye Choi(Yonsei University)

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