IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY - koreascholar

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IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY

Bora Qesja, Roberta Crouch, Pascale Quester

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401137

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
p.608

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

product innovation change of authenticity consumer behaviour

목차

ABSTRACT

저자

Bora Qesja(Australian Institute of Business)
Roberta Crouch(Flinders University)
Pascale Quester(University of Adelaide)

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