TO BOT OR NOT TO BOT? EXPLORING THE DIFFERENCES IN CONSUMERS’ EXPERIENCE WITH CHATBOTS VERSUS ONLINE HUMAN AGENTS - koreascholar

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TO BOT OR NOT TO BOT? EXPLORING THE DIFFERENCES IN CONSUMERS’ EXPERIENCE WITH CHATBOTS VERSUS ONLINE HUMAN AGENTS

Anh D. Tran, Jason Pallant, Joel Haire, Lester W. Johnson

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URLhttps://db.koreascholar.com/Article/Detail/401138

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.609-610

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

chatbots virtual assistants online chat agents customer experience human mediation sentiment analysis

목차

ABSTRACT
References

저자

Anh D. Tran(Swinburne University of Technology)
Jason Pallant(Swinburne University of Technology)
Joel Haire(Swinburne University of Technology)
Lester W. Johnson(Swinburne University of Technology)

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