CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES - koreascholar

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CAN PROGRAMMED CONVERSATIONS IMPROVE CUSTOMER SERVICE? AN EMPIRICAL STUDY ON CHATBOT - CUSTOMER INTERACTIONS IN EMERGING ECONOMIES

Anjali Chopra, Soujanya Narsipur

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/401139

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.611-612

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

services management chatbots customer satisfaction service performance service delivery

목차

ABSTRACT
References

저자

Anjali Chopra(K.J. Somaiya Institute of Management)
Soujanya Narsipur(K.J. Somaiya Institute of Management)

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